Campaign Wins

Two City PRFC staff members work on planting a large young tree together, with one member taking the burlap bag off the tree's root ball and the other mixing biochar with dirt in the hole.

Real change happens block by block, tree by tree, and neighbor by neighbor.

Since launching during Earth Month last year, the Cool the City coalition has been working alongside Richmond residents to expand tree canopy, build community knowledge, and create new opportunities for green careers. Together, we’ve already begun to make a measurable difference:

  • 1,100+ trees and shrubs planted in neighborhoods experiencing high levels of urban heat

  • 850+ community members engaged through education, outreach, and volunteer events

  • 26 graduates of agroforestry workforce development programs

  • 5 new green jobs created in Richmond

The stories below highlight some of the many ways this work is taking root across the city.

Shade the Stop Tree Planting Demo
Sarah Wilkinson Sarah Wilkinson

Shade the Stop Tree Planting Demo

As part of the effort to “shade the stop,” the Greening Bus Stop Alliance hosted a tree planting demo at bus stop #3667 during Richmond Tree Week

Read More
Cool the City Mural
Sarah Wilkinson Sarah Wilkinson

Cool the City Mural

Local Richmond artist Paris Allen completed a huge, powerful mural at 411 N 1st Street, capturing the essence of the Cool the City campaign’s efforts to combat extreme heat and reforest Richmond’s hottest neighborhoods.

Read More
Cool the City Climate Connector
Sarah Wilkinson Sarah Wilkinson

Cool the City Climate Connector

We hosted our first Cool the City Climate Connector workshop, bringing together Richmonders from various faith communities to discuss the impacts of urban heat, extreme weather, and flooding.

Read More
Cool the City Forums
Sarah Wilkinson Sarah Wilkinson

Cool the City Forums

We hosted our first two Cool the City Community Forums, gathering with community members at Studio Two Three to explore green solutions and learn how localities make decisions about which projects to fund.

Read More
22nd Street Depaving Project
Sarah Wilkinson Sarah Wilkinson

22nd Street Depaving Project

We depaved asphalt on the 22nd Street Parking Lot and replaced it with 151 native trees in a tiny forest known as a Miyawaki forest.

Read More
Earth Day Launch Party
Sarah Wilkinson Sarah Wilkinson

Earth Day Launch Party

The Cool the City coalition launched our campaign to address extreme heat in Richmond’s hottest neighborhoods with a block party and honorary tree planting on Earth Day at Broad Rock Sports Complex.

Read More
International Day of Forests
Sarah Wilkinson Sarah Wilkinson

International Day of Forests

We spent International Day of Forests under the canopy at Ernest Road Park with community members learning about the role of trees in healthy communities.

Read More