Campaign Wins

Two City PRFC staff members work on planting a large young tree together, with one member taking the burlap bag off the tree's root ball and the other mixing biochar with dirt in the hole.

Real change happens block by block, tree by tree, and neighbor by neighbor.

Since launching during Earth Month last year, the Cool the City coalition has been working alongside Richmond residents to expand tree canopy, build community knowledge, and create new opportunities for green careers. Together, we’ve already begun to make a measurable difference:

  • 1,300+ trees and shrubs planted in neighborhoods experiencing high levels of urban heat

  • 880+ community members engaged through education, outreach, and volunteer events

  • 46 graduates of agroforestry workforce development programs

  • 5 new green jobs created in Richmond

The stories below highlight some of the many ways this work is taking root across the city.

Educational Campaign Ads at Bus Stop Shelters
Sarah Wilkinson Sarah Wilkinson

Educational Campaign Ads at Bus Stop Shelters

Educational campaign ads for Cool the City were installed at five bus stop shelters across Richmond during Earth Month, each one sharing a different message about how we can work together to create a cooler, healthier city.

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Cool the City Free Tree Giveaway
Sarah Wilkinson Sarah Wilkinson

Cool the City Free Tree Giveaway

Southside ReLeaf gave away over 250 trees at the Cool the City Free Tree Giveaway on April 25, 2026. By planting trees at home, residents help “cool the city.”

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Growing Richmond’s Future: Inside the Richmond Tree Plan
Sarah Wilkinson Sarah Wilkinson

Growing Richmond’s Future: Inside the Richmond Tree Plan

Richmond is developing its first-ever Urban Forest Master Plan— a long-term strategy to grow, care for, and protect the city’s trees. In this blog for Southside ReLeaf, Elena Zweerink (Department of Public Works – Urban Forestry Division, Richmond Tree Plan Team) shares how the plan is taking shape, why expanding tree canopy matters for climate resilience and public health, and how Richmond residents can help guide the future of our urban forest.

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Shade the Stop Tree Planting Demo
Sarah Wilkinson Sarah Wilkinson

Shade the Stop Tree Planting Demo

As part of the effort to “shade the stop,” the Greening Bus Stop Alliance hosted a tree planting demo at bus stop #3667 during Richmond Tree Week

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Cool the City Mural
Sarah Wilkinson Sarah Wilkinson

Cool the City Mural

Local Richmond artist Paris Allen completed a huge, powerful mural at 411 N 1st Street, capturing the essence of the Cool the City campaign’s efforts to combat extreme heat and reforest Richmond’s hottest neighborhoods.

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Cool the City Climate Connector
Sarah Wilkinson Sarah Wilkinson

Cool the City Climate Connector

We hosted our first Cool the City Climate Connector workshop, bringing together Richmonders from various faith communities to discuss the impacts of urban heat, extreme weather, and flooding.

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Cool the City Forums
Sarah Wilkinson Sarah Wilkinson

Cool the City Forums

We hosted our first two Cool the City Community Forums, gathering with community members at Studio Two Three to explore green solutions and learn how localities make decisions about which projects to fund.

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22nd Street Depaving Project
Sarah Wilkinson Sarah Wilkinson

22nd Street Depaving Project

We depaved asphalt on the 22nd Street Parking Lot and replaced it with 151 native trees in a tiny forest known as a Miyawaki forest.

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Earth Day Launch Party
Sarah Wilkinson Sarah Wilkinson

Earth Day Launch Party

The Cool the City coalition launched our campaign to address extreme heat in Richmond’s hottest neighborhoods with a block party and honorary tree planting on Earth Day at Broad Rock Sports Complex.

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